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Why do modern household items hold the names of Ancient Greek characters?

How do the stories connect with the purpose of household products?

What do they tell us about how people see Greek Mythology

Nike shoe/clothing

Nike is the Greek goddess of victory, speed, and strength. During the Titanomachy where the Titans fought the Olympians for control of the universe, Nike came on the side of Zeus and became his prime chariot driver giving him the strength to win. As a result of her efforts, he rewarded her eternal protection. She had the ability to grant her worshippers victory but in relation to the modern Nike brand, the goddess could grant speed and strength which the Nike brand would want to promote to their customers. The Nike brand's "swoosh" especially derives from the wings of Nike symbolizing the sound of speed and movement. Because Nike was always by Zeus's side, it translates to customers that "Nike" will always be by your side.

Venus razors

Venus is the Roman goddess of love, fertility, but most importantly: beauty. Because women use shavers to make their legs smooth and beautifully hairless, the razor brand is essentially saying "if you use these razors you will be as beautiful as the Roman goddess herself". Gillette, the company which produces Venus razors, instills this idea with its tactical slogan: "reveal the goddess in you".


Why these company's use the names of these Ancient Greek and Roman characters is because of the ideas and values these characters stand for. Because of these values solely concentrated in singular individuals, Greek Mythology is alluring in that regard to humans. For instance, not many brands would use the name of God in their modern household items due to the fact that what he stands for is so broad whereas a Roman goddess like Venus who concentrates on one value would serve more to the product's purpose they are broadcasting.







Sources:

Andrews, S. (2017, October 11) The ancient Greek goddess Nike, representing victory and speed, inspired the Nike company logo. Retrieved from
https://www.thevintagenews.com/2017/10/11/the-ancient-greek-goddess-nike-representing-victory-and-speed-inspired-the-nike-company-logo/